Promotion - MKT 228 at Blue Ridge Community College
- MKT 228 - Promotion
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Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry.
Lecture 3 hours per week.
3 credits
Schedule at Blue Ridge Community College
Not scheduled at this time
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