Consumer Behavior - MKT 271 at Blue Ridge Community College
- MKT 271 - Consumer Behavior
-
Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.
Lecture 3 hours per week.
3 credits
Schedule at Blue Ridge Community College
Not scheduled at this time
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