Marketing (MKT) at Eastern Shore Community College
Distance Learning
Time of Day
Term
- MKT 100 - Principles of Marketing
- Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.Lecture 3 hours per week.
3 credits - MKT 200 - Consumers, Marketing, and Society
- Presents an overview of the marketing system as it applies to the needs and wants of consumers and the purchasing process, along with consideration of the role of government in consumer affairs. Assists the individual in becoming an informed consumer and better business manager through an understanding of rights and obligations in consumer transactions.Lecture 3 hours per week.
3 credits - MKT 220 - Principles of Advertising
- Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.Lecture 3 hours per week.
3 credits - MKT 282 - Principles of E-Commerce
- Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.Lecture 3 hours per week.
3 credits