Principles of Advertising - MKT 220 at John Tyler Community College
- MKT 220 - Principles of Advertising
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Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Lecture 3 hours per week.
3 credits
Schedule at John Tyler Community College
Not scheduled at this time
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