- MKT 93 - Studies In
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Covers new content not covered in existing courses in the discipline. Allows instructor to explore content and instructional methods to assess the course's viability as a permanent offering.
Variable hours per week.
1-5 credits
- MKT 100 - Principles of Marketing
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Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.
Lecture 3 hours per week.
3 credits
- MKT 110 - Principles of Selling
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Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling.
Lecture 3 hours per week.
3 credits
- MKT 120 - Fundamentals of Fashion
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Develops an understanding of the principles and procedures involved in the production, distribution, and consumption of fashion merchandise. Traces the history and development of fashion and how these changes affect the fashion merchandising world.
Lecture 3 hours per week.
3 credits
- MKT 193 - Studies In
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Covers new content not covered in existing courses in the discipline. Allows instructor to explore content and instructional methods to assess the course's viability as a permanent offering.
Variable hours per week.
1-5 credits
- MKT 195 - Topics In
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Provides an opportunity to explore topical areas of interest to or needed by students.
May be used also for special honors courses. May be repeated for credit. Variable hours.
1-5 credits
- MKT 197 - Cooperative Education
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Supervises in on-the-job training for pay in approved business, industrial and service firms, coordinated by the college's cooperative education office. Is applicable to all occupational- technical curricula at the discretion of the college.
Credit/work ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
1-5 credits
- MKT 216 - Retail Organization and Management
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Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.
Lecture 3 hours per week.
3 credits
- MKT 220 - Principles of Advertising
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Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Lecture 3 hours per week.
3 credits
- MKT 270 - Marketing Management
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Expands knowledge of marketing through case studies. Focuses on how marketing strategies are planned and utilized in the market place to accomplish the goals of the organization.
Lecture 3 hours per week.
3 credits
- MKT 271 - Consumer Behavior
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Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.
Lecture 3 hours per week.
3 credits
- MKT 275 - International Marketing
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Examines the role of global business as well as the environments in which they operate. Covers marketing strategies as they apply to global markets and contrasts them with domestic strategies.
Lecture 3 hours per week.
3 credits
- MKT 282 - Principles of E-Commerce
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Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.
Lecture 3 hours per week.
3 credits
- MKT 290 - Coordinated Internship
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Supervises on-the-job training in selected business, industrial or service firms coordinated by the college.
Credit/practice ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
1-5 credits
- MKT 293 - Studies In
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Covers new content not covered in existing courses in the discipline. Allows instructor to explore content and instructional methods to assess the course's viability as a permanent offering.
Variable hours per week.
1-5 credits
- MKT 295 - Topics In
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Provides an opportunity to explore topical areas of interest to or needed by students.
May be used also for special honors courses. May be repeated for credit. Variable hours.
1-5 credits
- MKT 297 - Cooperative Education
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Supervises in on-the-job training for pay in approved business, industrial and service firms, coordinated by the college's cooperative education office. Is applicable to all occupational- technical curricula at the discretion of the college.
Credit/work ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
1-6 credits
