Principles of Advertising - MKT 220 at Tidewater Community College
- MKT 220 - Principles of Advertising
- Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.Lecture 3 hours per week.
Schedule at Tidewater Community College
0:00 a.m.-0:00 a.m.
|MKT 220-O01C is an Internet based class requiring proficiency with and access to email and the web. See www.tcc.edu/students/dtls.|
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Any questions? Contact the college and talk to a counselor.