Principles of Advertising - MKT 220 at Tidewater Community College

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MKT 220 - Principles of Advertising
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Lecture 3 hours per week.
3 credits

Schedule at Tidewater Community College

Summer 2018

Class # Section Credits Day Time Start Location Mode
10714 MKT 220-O01C 3
0:00 a.m.-0:00 a.m.
2018-05-21 Virtual Location WW

Fall 2018

Class # Section Credits Day Time Start Location Mode
23447 MKT 220-O01C 3
0:00 a.m.-0:00 a.m.
2018-08-20 Virtual Location WW
MKT 220-O01C is an Internet based class requiring proficiency with and access to email and the web. See

Spring 2019

Not scheduled
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  2. Purchase books
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  6. Purchase books
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Any questions? Contact the college and talk to a counselor.