Principles of Advertising - MKT 220 at Tidewater Community College

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MKT 220 - Principles of Advertising
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Lecture 3 hours per week.
3 credits

Schedule at Tidewater Community College

Fall 2016

Class # Section Credits Day Time Start Location Mode
24374 MKT 220-O01C 3
0:00 a.m.-0:00 a.m.
2016-08-22 Virtual Location WW
MKT 220-O01C is an Internet based class requiring proficiency with and access to email and the web. See

Spring 2017

Class # Section Credits Day Time Start Location Mode
35627 MKT 220-H01C 3
0:00 a.m.-0:00 a.m.
2017-01-09 Virtual Location HY
MKT 220 H01C is an Internet-based hybrid class requiring proficiency with and access to e-mail and the web. Students will work online and also meet with the instructor in a classroom on campus. See

Summer 2017

Not scheduled
What Next?
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  2. Purchase books
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  6. Purchase books
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Any questions? Contact the college and talk to a counselor.