Marketing (MKT) at Virginia Highlands Community College
- MKT 100 - Principles of Marketing
- Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.Lecture 3 hours per week.3 credits
- MKT 210 - Sales Management
- Presents an in-depth examination of managing a sales force. Introduces methods of training, compensating, motivating and evaluating the sales force. Explores forecasting techniques and quotas.Lecture 3 hours per week.3 credits
- MKT 221 - Public Relations
- Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basis skills for writing publicity materials and coordinating public relations campaigns and media kits.Lecture 3 hours per week.3 credits
- MKT 228 - Promotion
- Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry.Lecture 3 hours per week.3 credits
- MKT 229 - Marketing Research
- Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions.Lecture 3 hours per week.3 credits
- MKT 270 - Marketing Management
- Expands knowledge of marketing through case studies. Focuses on how marketing strategies are planned and utilized in the market place to accomplish the goals of the organization.Lecture 3 hours per week.3 credits