Marketing (MKT) at Virginia Highlands Community College
Distance Learning
Time of Day
Term
- MKT 100 - Principles of Marketing
- Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.Lecture 3 hours per week.
3 credits - MKT 110 - Principles of Selling
- Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling.Lecture 3 hours per week.
3 credits - MKT 201 - Introduction to Marketing
- Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.Lecture 3 hours. Total 3 hours per week.
3 credits - MKT 216 - Retail Organization and Management
- Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.Lecture 3 hours per week.
3 credits - MKT 221 - Public Relations
- Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating public relations campaigns and media kits. This course applies basic writing and communication skills to the principles of public relations. This is an upper level course intended for students planning to study in public relations or a related field. This course is cross-listed with CST 221. Credit will not be awarded for both.Lecture 3 hours. Total 3 hours per week.
3 credits - MKT 228 - Promotion
- Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry.Lecture 3 hours per week.
3 credits - MKT 229 - Marketing Research
- Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions.Lecture 3 hours per week.
3 credits - MKT 270 - Marketing Management
- Expands knowledge of marketing through case studies. Focuses on how marketing strategies are planned and utilized in the market place to accomplish the goals of the organization.Lecture 3 hours per week.
3 credits - MKT 282 - Principles of E-Commerce
- Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.Lecture 3 hours per week.
3 credits - MKT 284 - Social Media Marketing
- Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.Credit Hours: 3, Lecture Hours: 3, Lab Hours: 0, Total Contact Hours: 3
3 credits
