Marketing for Bankers - FIN 256
- FIN 256 - Marketing for Bankers
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Focuses on understanding the basic concepts necessary to successfully market bank products and services. Develops an understanding of the functions of public relations, advertising, sales promotion, selling, and distribution. Highlights customer motivation and buying behavior, the marketing management process and marketing and the wholesale side of banking.
Lecture 3 hours per week.
3 credits
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