Meeting and Exhibition Management - HRI 233

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HRI 233 - Meeting and Exhibition Management
Examines all the major marketing tools used to attract attendees to an event, promote seminar attendance, and sell booth space to exhibitors at a trade show or exposition. Concentrates on the fundamentals of marketing that will enable the event manager to practice a total marketing approach including research, planning, budgeting, direct selling, sales promotion, advertising, public relations and internet applications. Prerequisite: HRI 229.

3 credits