Marketing and Management of Travel Services - TRV 230
- TRV 230 - Marketing and Management of Travel Services
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Focuses on the management and marketing activities and functions in the travel industry. Studies planning and staffing procedures, specialized sales and management reports, profit analysis, and the unique problems of marketing services. Emphasizes the analysis of case studies of travel organizations. Prerequisite
TRV 115.
Lecture 3 hours per week.
3 credits
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