Meeting and Trade Show Marketing - TRV 255
- TRV 255 - Meeting and Trade Show Marketing
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Examines all the major marketing tools used to attract attendees to an event, promote seminar attendance, and sell booth space to exhibitors at a trade show or exposition. Concentrates on the fundamentals of marketing that will enable the meeting manager to practice a total marketing approach including research, planning, budgeting, direct selling and sales promotion.
Lecture 3 hours per week.
3 credits
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