Public Relations - CST 221 at Brightpoint Community College


         
 
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CST 221 - Public Relations
Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating public relations campaigns and media kits. This course applies basic writing and communication skills to the principles of public relations. This is an upper level course intended for students planning to study in public relations or a related field. This course is cross-listed with MKT 221. Credit will not be awarded for both.
Lecture 3 credits. Total 3 hours per week.
3 credits

Schedule at Brightpoint Community College

Class # Section Credits Day Time Start Location Mode
23977 CST 221-A21 3
       
0:00 a.m.-0:00 a.m.
2025-01-13 Virtual Campus (ELI, Internet) ER
This asynchronous online class has no scheduled Zoom or on-campus meetings. Reliable internet access is required to complete course activities and assignments. Students will access course material using Canvas, and it will be made available on or before the first day of the class session. Regular weekly assignments with established due dates are provided in Canvas.
Class # Section Credits Day Time Start Location Mode
33125 CST 221-A01S 3
       
0:00 a.m.-0:00 a.m.
2025-06-09 Virtual Campus (ELI, Internet) ER
This asynchronous online class has no scheduled Zoom or on-campus meetings. Reliable internet access is required to complete course activities and assignments. Students will access course material using Canvas, and it will be made available on or before the first day of the class session. Regular weekly assignments with established due dates are provided in Canvas.
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