Public Relations - MKT 221 at Central Virginia Community College

Effective: 2022-05-01

Course Description

Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating public relations campaigns and media kits. This course applies basic writing and communication skills to the principles of public relations. This is an upper level course intended for students planning to study in public relations or a related field. This course is cross-listed with CST 221. Credit will not be awarded for both.
Lecture 3 hours. Total 3 hours per week.
3 credits

The course outline below was developed as part of a statewide standardization process.

General Course Purpose

MKT 221 is designed to provide an overview of public relations and develop public relations skills. This course will also prepare students majoring in the communication field for subsequent coursework in a public relations major/minor.

Course Objectives

Major Topics to be Included

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