Marketing of Hospitality Services - HRI 235 at Dabney S. Lancaster Community College


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HRI 235 - Marketing of Hospitality Services
Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of sales. May include a practical sales/marketing exercise and computer applications.
Lecture 3 hours per week.
3 credits

Schedule at Dabney S. Lancaster Community College

Not scheduled at this time