MKT 221 - Public Relations at Dabney S. Lancaster Community College

Course Description

Effective: 2017-05-01

Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basis skills for writing publicity materials and coordinating public relations campaigns and media kits. This course is cross-listed with CST 221. Credit will not be awarded for both.
Lecture 3 hours. Total 3 hours per week.
3 credits

General Course Purpose

To familiarize students with a broad overview of public relations, highlighting how it is changing today through convergence. Critical thinking, research, writing, and presenting campaigns in a professional manner will be emphasized.

Course Objectives

Major Topics to be Included

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