Promotion - MKT 228 at Dabney S. Lancaster Community College


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MKT 228 - Promotion
Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry.
Lecture 3 hours per week.
3 credits

Schedule at Dabney S. Lancaster Community College

Not scheduled at this time