Consumer Behavior - MKT 271 at Dabney S. Lancaster Community College


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MKT 271 - Consumer Behavior
Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.
Lecture 3 hours per week.
3 credits

Schedule at Dabney S. Lancaster Community College

Not scheduled at this time