Principles of E-Commerce - MKT 282 at Dabney S. Lancaster Community College


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MKT 282 - Principles of E-Commerce
Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.
Lecture 3 hours per week.
3 credits

Schedule at Dabney S. Lancaster Community College

Not scheduled at this time