Marketing (MKT) at Germanna Community College


          Advanced Search >>

Showing: WWW Online - WWW Online w/E-Rate
Distance Learning
Showing: WWW Online - WWW Online w/E-Rate
Restrict search to:








   Distance Learning Types
Time of Day
Restrict search to:



Term
Restrict search to:



 
 
MKT 100 - Principles of Marketing
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.
Lecture 3 hours per week.
3 credits
MKT 284 - Social Media Marketing
Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.
Credit Hours: 3, Lecture Hours: 3, Lab Hours: 0, Total Contact Hours: 3
3 credits
View MKT 284 Course Content Summary