Marketing (MKT) at Northern Virginia Community College


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MKT 200 - Consumers, Marketing, and Society
Presents an overview of the marketing system as it applies to the needs and wants of consumers and the purchasing process, along with consideration of the role of government in consumer affairs. Assists the individual in becoming an informed consumer and better business manager through an understanding of rights and obligations in consumer transactions.
Lecture 3 hours per week.
3 credits
MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours per week.
3 credits
MKT 215 - Sales and Marketing Management
Emphasizes the relationship of professional sales skills and marketing management techniques. Demonstrates the use of the Internet to enhance marketing. Studies legal and ethical considerations.
Lecture 3 hours per week.
3 credits
MKT 216 - Retail Organization and Management
Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.
Lecture 3 hours per week.
3 credits
MKT 221 - Public Relations
Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basis skills for writing publicity materials and coordinating public relations campaigns and media kits. This course is cross-listed with CST 221. Credit will not be awarded for both.
Lecture 3 hours. Total 3 hours per week.
3 credits
View MKT 221 Course Content Summary
MKT 227 - Merchandise Buying and Control
Studies the merchandising cycle. Explores techniques used in the development of buying resources, merchandising plans, model stock, unit control, and inventory systems. Highlights merchandise selection, policy pricing strategies, and inventory control methods.
Lecture 3 hours per week.
3 credits
MKT 228 - Promotion
Presents an overview of integrated marketing communications through advertising, public relations, personal selling and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry.
Lecture 3 hours per week.
3 credits
MKT 275 - International Marketing
Examines the role of global business as well as the environments in which they operate. Covers marketing strategies as they apply to global markets and contrasts them with domestic strategies.
Lecture 3 hours per week.
3 credits
MKT 282 - Principles of E-Commerce
Studies on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and execution of marketing strategies.
Lecture 3 hours per week.
3 credits
MKT 284 - Social Media Marketing
Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.
Credit Hours: 3, Lecture Hours: 3, Lab Hours: 0, Total Contact Hours: 3
3 credits
View MKT 284 Course Content Summary
MKT 297 - Cooperative Education
Supervises in on-the-job training for pay in approved business, industrial and service firms, coordinated by the college's cooperative education office. Is applicable to all occupational- technical curricula at the discretion of the college.
Credit/work ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
1-6 credits