Introduction to Marketing - MKT 201 at Northern Virginia Community College


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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours per week.
3 credits

Schedule at Northern Virginia Community College

Spring 2020

Class # Section Credits Day Time Start Location Mode
17558 MKT 201-E05N 3
       
0:00 a.m.-0:00 a.m.
2020-01-13 Virtual and ELI WW
Online course. This is a digital open course. No textbook required. Starts January 13.
OER-no cost textbooks
16748 MKT 201-E50A 3
       
0:00 a.m.-0:00 a.m.
2020-01-27 Virtual and ELI WW
2nd twelve-week online course. This is a digital open course. No textbook purchase required. Starts January 27.
OER-no cost textbooks
17562 MKT 201-E60N 3
       
0:00 a.m.-0:00 a.m.
2020-02-17 Virtual and ELI WW
3rd twelve-week online course. This is a digital open course. No textbook required. Starts February 17.
OER-no cost textbooks

Summer 2020

Class # Section Credits Day Time Start Location Mode
13418 MKT 201-E40N 3
       
0:00 a.m.-0:00 a.m.
2020-05-18 Virtual and ELI WW
1st eight-week online course. This is a digital open course. No textbook purchase required. Starts May 18.
OER-no cost textbooks
19320 MKT 201-E41A 3
       
0:00 a.m.-0:00 a.m.
2020-05-18 Virtual and ELI WW
2nd eight-week online course. This is a digital open course. No textbook purchase required. Starts June 15.
OER-no cost textbooks
13732 MKT 201-E55A 3
       
0:00 a.m.-0:00 a.m.
2020-06-15 Virtual and ELI WW
2nd eight-week online course. This is a digital open course. No textbook purchase required. Starts June 15.
OER-no cost textbooks

Fall 2020

Class # Section Credits Day Time Start Location Mode
21515 MKT 201-E05N 3
       
0:00 a.m.-0:00 a.m.
2020-08-24 Virtual and ELI WW
Online course. This is a digital open course. No textbook purchase required. Starts August 24.
OER-no cost textbooks
21517 MKT 201-E20A 3
       
0:00 a.m.-0:00 a.m.
2020-08-24 Virtual and ELI WW
1st twelve-week online course. This is a digital open course. No textbook purchase required. Starts August 24.
OER-no cost textbooks
22307 MKT 201-E50A 3
       
0:00 a.m.-0:00 a.m.
2020-09-07 Virtual and ELI WW
2nd twelve-week online course. This is a digital open course. No textbook purchase required. Starts September 7.
OER-no cost textbooks
21516 MKT 201-E60N 3
       
0:00 a.m.-0:00 a.m.
2020-09-21 Virtual and ELI WW
3rd twelve-week online course. This is a digital open course. No textbook purchase required. Starts September 21.
OER-no cost textbooks
What Next?
Already a student at NOVA? A New Student?
  1. Register using SIS at My VCCS
  2. Purchase books
  3. Attend class
  1. Complete and submit an application for admission
  2. Request transcripts from your high school or other colleges attended
  3. Take placement tests
  4. File for financial aid
  5. Register for classes
  6. Purchase books
  7. Attend class

Any questions? Contact the college and talk to a counselor.