Marketing (MKT) at Piedmont Virginia Community College
Distance Learning
Time of Day
Term
- MKT 100 - Principles of Marketing
- Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.Lecture 3 hours per week.
3 credits - MKT 110 - Principles of Selling
- Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling.Lecture 3 hours per week.
3 credits - MKT 201 - Introduction to Marketing
- Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.Lecture 3 hours. Total 3 hours per week.
3 credits - MKT 215 - Sales and Marketing Management
- Emphasizes the relationship of professional sales skills and marketing management techniques. Demonstrates the use of the Internet to enhance marketing. Studies legal and ethical considerations.Lecture 3 hours per week.
3 credits - MKT 216 - Retail Organization and Management
- Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.Lecture 3 hours per week.
3 credits - MKT 221 - Public Relations
- Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating public relations campaigns and media kits. This course applies basic writing and communication skills to the principles of public relations. This is an upper level course intended for students planning to study in public relations or a related field. This course is cross-listed with CST 221. Credit will not be awarded for both.Lecture 3 hours. Total 3 hours per week.
3 credits - MKT 260 - Customer Service Management
- Examines the role of customer service in achieving a firm's long-term goals; discuses the basic principles of effective customer service; explores the tasks and responsibilities of a customer service manager. Includes such topics as purpose of customer service; establishment of customer service goals and policies; recruitment, selection and training of customer service employees motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program.Lecture 3 hours per week.
3 credits - MKT 284 - Social Media Marketing
- Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.Credit Hours: 3, Lecture Hours: 3, Lab Hours: 0, Total Contact Hours: 3
3 credits - MKT 290 - Coordinated Internship
- Supervises on-the-job training in selected business, industrial or service firms coordinated by the college.Credit/practice ratio not to exceed 1:5 hours. May be repeated for credit. Variable hours.
1-5 credits - MKT 299 - Supervised Study
- Assigns problems for independent study incorporating previous instruction and supervised by the instructor.May be repeated for credit. Variable hours.
1-5 credits
