Introduction to Marketing - MKT 201 at Piedmont Virginia Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Piedmont Virginia Community College

Spring 2024 ➜

Not scheduled

Summer 2024 ➜

Not scheduled

Fall 2024 ➜

Class # Section Credits Day Time Start Location Mode
60492 MKT 201-40 3
       
0:00 a.m.-0:00 a.m.
 2024-09-09 VIRTUAL WW
This section is internet based with no scheduled in-person or online meeting times. All instruction is provided through the college's learning management system, Canvas.
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