Introduction to Marketing - MKT 201 at Rappahannock Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Rappahannock Community College

Class # Section Credits Day Time Start Location Mode
48739 MKT 201-D80A 3
       
0:00 a.m.-0:00 a.m.
2024-01-16 Virtual Location WW
Please contact kpayne@rappahannock.edu for enrollment and department consent. Online course offered through shared services. Starts January 16. All shared services courses are closed to enrollment the day the course begins. NO LATE ENROLLMENTS WILL BE ACCEPTED. Students who do not pass their proctored exams with an average score of 60% may fail the course overall. For more information, please visit https://online.nvcc.edu/ssdl. Class drop date is February 1 and withdraw date is March 23.
Books for Online Classes are available for purchase in both the Glenns and Warsaw Campus Bookstores.
Class # Section Credits Day Time Start Location Mode
39682 MKT 201-D80B 3
       
0:00 a.m.-0:00 a.m.
2024-06-10 Virtual Location WW
Please contact kpayne@rappahannock.edu for enrollment and department consent. Online course offered through shared services. Starts June 10. All shared services courses are closed to enrollment the day the course begins. NO LATE ENROLLMENTS WILL BE ACCEPTED. For more information, please visit https://online.nvcc.edu/ssdl. Class Drop date is June 17 and Withdraw date is July 9.
This is a Follett Access course and required digital course materials are included with tuition and fees. Digital course materials will be available in Canvas.
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