Public Relations - MKT 221 at Rappahannock Community College


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MKT 221 - Public Relations
Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basis skills for writing publicity materials and coordinating public relations campaigns and media kits. This course is cross-listed with CST 221. Credit will not be awarded for both.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Rappahannock Community College

Not scheduled at this time

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