AGR 231 - Agribusiness Marketing, Risk Management, and Entrepreneurship

Course Description

Effective: 2012-01-01

Covers marketing techniques required to create an effective marketing plan addressing product, price, place, promotion, and people considerations of an agribusiness. Emphasizes unique aspects of agricultural products and risk management including price fluctuations and biosecurity. Projects explore entrepreneurship and creative marketing plans for a proposed farm or agribusiness.
3 Lecture, 0 Lab, 3 Credits
3 credits

General Course Purpose

Introduce students to agricultural marketing, risk management, and entrepreneurship. Emphasize unique differences in marketing and pricing agricultural products that arise due to a typically perishable product with an inelastic demand.

Course Objectives

Major Topics to be Included

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