AGR 232 - Professional Selling for Agribusiness

Course Description

Effective: 2012-01-01

Explores sales and marketing careers in the agricultural industry. Analyzes customer's personality profile and needs to formulate an effective value-based sales presentation. Covers psychology of personality styles, buyer motivation, and conflict resolution. Researches agriculture customers and products to make a realistic sales call with actual sales professionals.
3 Lecture, 0 Lab, 3 Credits
3 credits

General Course Purpose

Introduce students to agricultural sales career opportunities and give them an opportunity to gain an understanding and significant practice in the sales call process.

Course Objectives

Major Topics to be Included

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