ART 266 - Package Design

Course Description

Effective: 2014-05-01

Studies the role of packaging in product identification, presentation, and production. Investigates the unique challenges of typography, illustration and design from 2D to 3D forms. Researches business goals, marketing objectives, packaging structure, and display aesthetics. Applies the principles of design and foundations of typography in final production of products.
Credits - 3. Lecture - 2 hours. Studio Instruction - 2 hours. Total Contact - 4 hours per week.
3 credits

General Course Purpose

Package design will focus on marketing, graphics, and three-dimensional design. Emphasis will be on design elements of various forms of packaging. Package designs will be analyzed and positioned for purpose. Brand marks, visual graphics and color schemes are developed for individual products and extended product lines. This course is recommended for students in the Communication Design program or experience in the design industry.

Course Objectives

Major Topics to be Included

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