HRT 238 - Growing for Market
Course Description
Effective: 2020-01-01
Focuses on development of a marketing plan for sustainable farm items offered for sale to the public, retail and wholesale. Includes hands-on experience in double digging, planting, crop testing and utilization of compost.
Lecture 2 hours. Laboratory 2 hours. Total 4 hours per week.
3 credits
General Course Purpose
Focuses on development of a marketing plan for sustainable farm items offered for sale to the public, retail and wholesale. Laboratory includes hands-on experience in double-digging, planting, crop testing, and utilization of compost.
Course Prerequisites/Corequisites
Prerequisite(s): HRT 130 or permission of instructor
Course Objectives
- Perform market surveys with skill;
- Determine personal interest in going forward with a market business enterprise;
- Communicate with confidence to clients and co-workers regarding business aspects of organic food production; and
- Perform hands-on gardening procedures consistent with sustainable concepts.
Major Topics to be Included
- Survey of markets, locations, types of products offered, travel requirements
- Entrepreneurial considerations, e.g., start-up costs, travel time, risks, benefits, record keeping
- Development of business plan upon which marketing plan will be based
- Crop production methods, including double-digging, planting, crop testing, and utilization of compost