Marketing (MKT)

MKT 221 - Public Relations

Course Description

Effective: 2017-05-01

Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basis skills for writing publicity materials and coordinating public relations campaigns and media kits. This course is cross-listed with CST 221. Credit will not be awarded for both.
Lecture 3 hours. Total 3 hours per week.
3 credits

General Course Purpose

To familiarize students with a broad overview of public relations, highlighting how it is changing today through convergence. Critical thinking, research, writing, and presenting campaigns in a professional manner will be emphasized.

Course Objectives

Major Topics to be Included

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MKT 284 - Social Media Marketing

Course Description

Effective: 2011-08-01

Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.
Credit Hours: 3, Lecture Hours: 3, Lab Hours: 0, Total Contact Hours: 3
3 credits

General Course Purpose

MKT 284 is a one-semester course designed to examine the use of social media marketing today and the shifting of company attention from more traditional marketing efforts to the internet as a way to connect with customers and other businesses through digital channels for the purpose of improving customer service, creating product ?buzz,? building brand loyalty, expanding target markets and creating sales. Includes a discussion of the uses of Facebook and Twitter.

Course Objectives

Major Topics to be Included

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