Sports, Entertainment, and Recreation Marketing - MKT 209

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MKT 209 - Sports, Entertainment, and Recreation Marketing
Builds on the principles of marketing to introduce the more specific importance and specialization of Sports, Entertainment and Recreation (SER) marketing. Emphasizes the SER industries as they relate to the economics, business structure, product development, branding, pricing strategies, distribution strategies, integrated communications, ethics, and research.
Lecture 3 hours per week.
3 credits