Introduction to Marketing - MKT 201 at Germanna Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Germanna Community College

Summer 2024 ➜

Class # Section Credits Day Time Start Location Mode
30992 MKT 201-W51A 3
       
0:00 a.m.-0:00 a.m.
 2024-05-22 Virtual ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
30993 MKT 201-W52A 3
       
0:00 a.m.-0:00 a.m.
 2024-06-27 Virtual ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.

Fall 2024 ➜

Class # Section Credits Day Time Start Location Mode
42798 MKT 201-F01 3
  Tu Th  
12:30 p.m.-1:50 p.m.
 2024-08-22 Fredericksburg Area Campus P
42520 MKT 201-W53A 3
       
0:00 a.m.-0:00 a.m.
 2024-10-21 Virtual ER
42521 MKT 201-W54A 3
       
0:00 a.m.-0:00 a.m.
 2024-11-11 Virtual ER

Spring 2025 ➜

Class # Section Credits Day Time Start Location Mode
21994 MKT 201-BV01 3
  Tu Th  
12:30 p.m.-1:50 p.m.
 2025-01-21 Barbara J Fried Center Street CV
MKT 201 FV01 & BV01 will be offered simultaneously at the Barbara J Fried Center, 10 Center Street, Stafford and the Fredericksburg Area Campus using the interactive video system.
21993 MKT 201-FV01 3
  Tu Th  
12:30 p.m.-1:50 p.m.
 2025-01-21 Fredericksburg Area Campus CV
MKT 201 FV01 & SV01 will be offered simultaneously at the Barbara J Fried Center in Stafford and the Fredericksburg Area Campus using the interactive video system.
21936 MKT 201-W53A 3
       
0:00 a.m.-0:00 a.m.
 2025-03-24 Virtual ER
21937 MKT 201-W54A 3
       
0:00 a.m.-0:00 a.m.
 2025-04-11 Virtual ER
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