Public Relations - MKT 221 at Northern Virginia Community College


         
 
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MKT 221 - Public Relations
Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating public relations campaigns and media kits. This course applies basic writing and communication skills to the principles of public relations. This is an upper level course intended for students planning to study in public relations or a related field. This course is cross-listed with CST 221. Credit will not be awarded for both.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Northern Virginia Community College

Spring 2025 ➜

Class # Section Credits Day Time Start Location Mode
27516 MKT 221-E05M 3
       
0:00 a.m.-0:00 a.m.
 2025-01-21 Virtual and NOL WW
Online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. Starts January 21.
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