Introduction to Marketing - MKT 201 at Virginia Peninsula Community College

Effective: 2023-05-01

Course Description

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

The course outline below was developed as part of a statewide standardization process.

General Course Purpose

This course introduces the student to marketing and its role in a corporate or entrepreneurial venture.

Course Objectives

Major Topics to be Included

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