Consumer Behavior - MKT 271 at Virginia Western Community College
Distance Learning
Time of Day
Term
- MKT 271 - Consumer Behavior
- Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.Lecture 3 hours per week.
3 credits
Schedule at Virginia Western Community College
Not scheduled at this time