Principles of Marketing - MKT 100 at Blue Ridge Community College


         
 
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MKT 100 - Principles of Marketing
Presents principles, methods, and problems involved in marketing to consumers and organizational buyers. Discusses problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of marketing research, legal, social, ethical, e-commerce, and international considerations in marketing.
Lecture 3 hours per week.
3 credits

Schedule at Blue Ridge Community College

Summer 2025 ➜

Not scheduled

Fall 2025 ➜

Class # Section Credits Day Time Start Location Mode
55087 MKT 100-01 3
 M     
2:00 p.m.-4:30 p.m.
 2025-08-25 Main Campus P
55088 MKT 100-V02 3
       
0:00 a.m.-0:00 a.m.
 2025-08-25 Virtual Distance Learning WW
This course meets entirely online with no scheduled meeting times. Students may have to purchase physical and/or electronic books and/or other course materials. Students may be required to take at least one proctored assessment. Faculty will inform students of the proctored assessment requirements in the syllabus and class notes. Instructors may require a webcam and microphone for audio and video capabilities. Asynchronous classes may require a proctored exam from the Testing Center or another location. Students may be able to choose an optional remote proctoring service which requires a student fee.
This course is part of a project called Follett Access. Electronic course materials will be available to students in Canvas on the first day of classes. The cost for your materials will be billed at the time tuition is due. To see a breakdown of charges please visit the Charges Due tab in your Student Center under Account Details.
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