Principles of Advertising - MKT 220 at New River Community College

Advanced Search
Distance Learning
Restrict search to:
   Distance Learning Types
Time of Day
Restrict search to:
Restrict search to:
MKT 220 - Principles of Advertising
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Lecture 3 hours per week.
3 credits

Schedule at New River Community College

Not scheduled at this time