Principles of Advertising - MKT 220 at Tidewater Community College


         
 
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MKT 220 - Principles of Advertising
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.
Lecture 3 hours per week.
3 credits

Schedule at Tidewater Community College

Spring 2025 ➜

Class # Section Credits Day Time Start Location Mode
32578 MKT 220-O01C 3
       
0:00 a.m.-0:00 a.m.
 2025-02-24 Virtual Location WW
This class has no scheduled meeting times. It will be conducted online, requiring students to have reliable and daily access to a computer and Internet service.
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