Principles of Advertising - MKT 220 at Virginia Western Community College
Distance Learning
Time of Day
Term
- MKT 220 - Principles of Advertising
- Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing and selection of media.Lecture 3 hours per week.
3 credits
Schedule at Virginia Western Community College
Not scheduled at this time