Introduction to Marketing - MKT 201 at Brightpoint Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Brightpoint Community College

Spring 2025 ➜

Class # Section Credits Day Time Start Location Mode
51892 MKT 201-A01 3
       
0:00 a.m.-0:00 a.m.
 2025-01-13 Midlothian ER
This asynchronous online class has no scheduled Zoom or on-campus meetings. Reliable internet access is required to complete course activities and assignments. Students will access course material using Canvas, and it will be made available on or before the first day of the class session. Regular weekly assignments with established due dates are provided in Canvas.
23827 MKT 201-A21 3
       
0:00 a.m.-0:00 a.m.
 2025-01-13 Virtual Campus (ELI, Internet) ER
This asynchronous online class has no scheduled Zoom or on-campus meetings. Reliable internet access is required to complete course activities and assignments. Students will access course material using Canvas, and it will be made available on or before the first day of the class session. Regular weekly assignments with established due dates are provided in Canvas.
23828 MKT 201-C01 3
  Tu Th  
11:00 a.m.-12:20 p.m.
 2025-01-13 Chester Campus P
This traditional seated class meets in-person on the Chester campus on the specified days and times.

Summer 2025 ➜

Class # Section Credits Day Time Start Location Mode
33110 MKT 201-BC1 3
       
0:00 a.m.-0:00 a.m.
 2025-06-09 Virtual Campus (ELI, Internet) ER
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