Northern Virginia Community College: Introduction to Marketing

Introduction to Marketing - MKT 201 at Northern Virginia Community College

MKT 201 - Introduction to Marketing: Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.

Lecture 3 hours. Total 3 hours per week.

3 credits

MKT 201 Detailed Outline

Schedule at Northern Virginia Community College

Spring 2024 ➜

Class #	Section	Credits	Day	Time	Start	Location	Mode
42036	MKT 201-001N	3	Tu Th	2:20 p.m.-3:40 p.m.	2024-01-16	Annandale	P
OER-low cost textbooks Class meets on campus, on the day(s), time, and location listed on the class schedule. Fifteen Week This course offers low-cost textbook materials: Textbooks are typically estimated at $39.00 or less. Electronic media may be used and regular and reliable Internet might be required.
39976	MKT 201-040A	3	F	9:35 a.m.-1:05 p.m.	2024-01-30	Virtual and NOL - Real Time	CV
Thirteen Week Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required.
43013	MKT 201-040L	3	W	6:30 a.m.-10:00 a.m.	2024-01-30	Virtual and NOL - Real Time	CV
Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required. Thirteen Week
39980	MKT 201-041A	3	Tu	6:30 p.m.-10:00 p.m.	2024-01-30	Virtual and NOL - Real Time	CV
Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required. Thirteen Week
39156	MKT 201-40YM	3	Tu	7:00 p.m.-8:45 p.m.	2024-01-30	Virtual and NOL - Real Time	CV
50% or more of class time is live streamed via Zoom on the days and times listed on your class schedule. 50% of class work is completed online, independently, on your own time (following the course syllabus and due dates) via CANVAS. All students are expected to attend class virtually on the days and times listed on your schedule. Reliable internet access and a computer are required. Hybrid Course
43432	MKT 201-E05A	3		0:00 a.m.-0:00 a.m.	2024-01-16	Virtual and NOL	WW
Online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. Starts January 16. OER-no cost textbooks
26535	MKT 201-E50W	3		0:00 a.m.-0:00 a.m.	2024-01-30	Virtual and NOL	WW
2nd twelve-week online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. Starts January 30. OER-no cost textbooks
26161	MKT 201-E60L	3		0:00 a.m.-0:00 a.m.	2024-02-13	Virtual and NOL	WW
3rd twelve-week online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook required. Starts February 13. OER-no cost textbooks

Summer 2024 ➜

Class #	Section	Credits	Day	Time	Start	Location	Mode
35609	MKT 201-50YL	3	M W	1:00 p.m.-2:55 p.m.	2024-05-20	Virtual and NOL - Real Time	CV
50% of class time is live streamed via Zoom; students are expected to attend class via Zoom on the days and times listed on the schedule. 50% of class work is completed online, independently, via CANVAS. Reliable internet access and a computer are required. 1st 6 Week Hybrid Course
33023	MKT 201-70YM	3	M W	6:00 p.m.-8:00 p.m.	2024-06-17	Virtual and NOL - Real Time	CV
50% of class time is live streamed via Zoom on the days and times listed on your class schedule. 50% of class work is completed online, independently, on your own time (following the course syllabus and due dates) via CANVAS. All students are expected to attend class virtually on the days and times listed on your schedule. Reliable internet access and a computer are required. Hybrid Course
35400	MKT 201-E55M	3		0:00 a.m.-0:00 a.m.	2024-06-17	Virtual and NOL	WW
NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a fast-paced accelerated 2nd 8-week course. This is a digital open course. No textbook required. Starts June 17. OER-no cost textbooks

Fall 2024 ➜

Class #	Section	Credits	Day	Time	Start	Location	Mode
68603	MKT 201-001L	3	Tu Th	2:20 p.m.-3:40 p.m.	2024-08-26	Loudoun	P
Class meets on campus, on the day(s), time, and location listed on the class schedule.
46795	MKT 201-001N	3	M W	12:45 p.m.-2:05 p.m.	2024-08-26	Annandale	P
Class meets on campus, on the day(s), time, and location listed on the class schedule.
46796	MKT 201-002N	3	Tu Th	9:35 a.m.-10:55 a.m.	2024-08-26	Virtual and NOL - Real Time	CV
Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required.
46693	MKT 201-040A	3	M	6:30 p.m.-10:00 p.m.	2024-09-09	Virtual and NOL - Real Time	CV
Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required. Thirteen Week
47230	MKT 201-40YM	3	Tu	7:00 p.m.-8:45 p.m.	2024-09-09	Virtual and NOL - Real Time	CV
50% of class time is live streamed via Zoom on the days and times listed on your class schedule. 50% of class work is completed online, independently, on your own time (following the course syllabus and due dates) via CANVAS. All students are expected to attend class virtually on the days and times listed on your schedule. Reliable internet access and a computer are required. Hybrid Course
49477	MKT 201-41YA	3	Th	11:10 a.m.-12:45 p.m.	2024-09-09	Alexandria	P
Thirteen Week 50% of class time meets in person, on campus; students are expected to attend class in person on the days and times listed on the schedule. 50% of class work is completed online, independently, via CANVAS. Reliable internet access and a computer are required. Hybrid Course
48213	MKT 201-E05A	3		0:00 a.m.-0:00 a.m.	2024-08-26	Virtual and NOL	WW
15-week Online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. Starts August 26. OER-no cost textbooks
48214	MKT 201-E20W	3		0:00 a.m.-0:00 a.m.	2024-08-26	Virtual and NOL	WW
1st twelve-week online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. Starts August 26. OER-no cost textbooks
48215	MKT 201-E60L	3		0:00 a.m.-0:00 a.m.	2024-09-23	Virtual and NOL	WW
3rd twelve-week online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. Starts September 23. OER-no cost textbooks

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