Introduction to Marketing - MKT 201 at Northern Virginia Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Northern Virginia Community College

Spring 2025 ➜

Class # Section Credits Day Time Start Location Mode
26954 MKT 201-001N 3
  Tu Th  
2:20 p.m.-3:40 p.m.
 2025-01-21 Annandale P
Class meets on campus, on the day(s), time, and location listed on the class schedule.
27307 MKT 201-040L 3
   W   
6:30 p.m.-10:00 p.m.
 2025-02-04 Virtual and NOL - Real Time CV
Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required.
Thirteen Week
39306 MKT 201-40YA 3
     F 
9:35 a.m.-11:20 a.m.
 2025-02-04 Virtual and NOL - Real Time CV
50% of class time is live streamed via Zoom; students are expected to attend class via Zoom on the days and times listed on the schedule. 50% of class work is completed online, independently, via CANVAS. Reliable internet access and a computer are required.
Hybrid Course
Thirteen Week
26054 MKT 201-40YM 3
  Tu    
7:00 p.m.-8:45 p.m.
 2025-02-04 Virtual and NOL - Real Time CV
50% or more of class time is live streamed via Zoom on the days and times listed on your class schedule. 50% of class work is completed online, independently, on your own time (following the course syllabus and due dates) via CANVAS. All students are expected to attend class virtually on the days and times listed on your schedule. Reliable internet access and a computer are required.
Hybrid Course
39316 MKT 201-41YA 3
  Tu    
6:30 p.m.-9:00 p.m.
 2025-02-04 Virtual and NOL - Real Time CV
Thirteen Week
50% of class time is live streamed via Zoom; students are expected to attend class via Zoom on the days and times listed on the schedule. 50% of class work is completed online, independently, via CANVAS. Reliable internet access and a computer are required.
Hybrid Course
27514 MKT 201-E05A 3
       
0:00 a.m.-0:00 a.m.
 2025-01-21 Virtual and NOL WW
Online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. This course uses no-cost textbook materials. Students can opt out on a semester basis of the All Access program, which charges a per-credit fee for textbook materials. For more information and instructions on how to opt out, please visit the All Access page on the NOVA website.
OER-no cost textbooks
25399 MKT 201-E50W 3
       
0:00 a.m.-0:00 a.m.
 2025-02-04 Virtual and NOL WW
2nd twelve-week online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. This course uses no-cost textbook materials. Students can opt out on a semester basis of the All Access program, which charges a per-credit fee for textbook materials. For more information and instructions on how to opt out, please visit the All Access page on the NOVA website. Starts February 4.
OER-no cost textbooks
25144 MKT 201-E60L 3
       
0:00 a.m.-0:00 a.m.
 2025-02-18 Virtual and NOL WW
3rd twelve-week online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook required. This course uses no-cost textbook materials. Students can opt out on a semester basis of the All Access program, which charges a per-credit fee for textbook materials. For more information and instructions on how to opt out, please visit the All Access page on the NOVA website. Starts February 18.
OER-no cost textbooks

Summer 2025 ➜

Class # Section Credits Day Time Start Location Mode
32460 MKT 201-50YL 3
 M W   
1:00 p.m.-2:45 p.m.
 2025-05-19 Virtual and NOL - Real Time CV
Hybrid Course
50% of class time is live streamed via Zoom; students are expected to attend class via Zoom on the days and times listed on the schedule. 50% of class work is completed online, independently, via CANVAS. Reliable internet access and a computer are required.
1st 6 Week
32014 MKT 201-70YM 3
 M W   
6:00 p.m.-7:30 p.m.
 2025-06-16 Virtual and NOL - Real Time CV
50% of class time is live streamed via Zoom on the days and times listed on your class schedule. 50% of class work is completed online, independently, on your own time (following the course syllabus and due dates) via CANVAS. All students are expected to attend class virtually on the days and times listed on your schedule. Reliable internet access and a computer are required.
Hybrid Course
37896 MKT 201-E55L 3
       
0:00 a.m.-0:00 a.m.
 2025-06-16 Virtual and NOL WW
NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a fast-paced accelerated 2nd 8-week course. This is a digital open course. No textbook required. This course uses no-cost textbook materials. Students can opt out on a semester basis of the All Access program, which charges a per-credit fee for textbook materials. For more information and instructions on how to opt out, please visit the All Access page on the NOVA website. Starts June 16.

Fall 2025 ➜

Class # Section Credits Day Time Start Location Mode
50218 MKT 201-001L 3
  Tu Th  
6:30 p.m.-7:50 p.m.
 2025-08-25 Virtual and NOL - Real Time CV
46527 MKT 201-001N 3
 M W   
12:45 p.m.-2:05 p.m.
 2025-08-25 Annandale P
Class meets on campus, on the day(s), time, and location listed on the class schedule.
46528 MKT 201-002N 3
  Tu Th  
9:35 a.m.-10:55 a.m.
 2025-08-25 Annandale P
Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required.
46430 MKT 201-040A 3
 M     
6:30 p.m.-10:00 p.m.
 2025-09-09 Virtual and NOL - Real Time CV
Class meets in real-time via Zoom on the day(s) and time listed on the class schedule. Reliable internet access and a Zoom-capable device are required.
Thirteen Week
46906 MKT 201-40YM 3
    Th  
7:00 p.m.-8:45 p.m.
 2025-09-09 Virtual and NOL - Real Time HY
50% of class time is live streamed via Zoom; students are expected to attend class via Zoom on the days and times listed on the schedule. 50% of class work is completed online, independently, via CANVAS. Reliable internet access and a computer are required.
Hybrid Course
48684 MKT 201-41YA 3
     F 
9:35 a.m.-11:20 a.m.
 2025-09-09 Virtual and NOL - Real Time HY
Hybrid Course
50% of class time is live streamed via Zoom; students are expected to attend class via Zoom on the days and times listed on the schedule. 50% of class work is completed online, independently, via CANVAS. Reliable internet access and a computer are required.
Thirteen Week
47765 MKT 201-E05A 3
       
0:00 a.m.-0:00 a.m.
 2025-08-25 Virtual and NOL WW
15-week Online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. This course uses no-cost textbook materials. Students can opt out on a semester basis of the All Access program, which charges a per-credit fee for textbook materials. For more information and instructions on how to opt out, please visit the All Access page on the NOVA website. Starts August 25.
OER-no cost textbooks
47766 MKT 201-E20W 3
       
0:00 a.m.-0:00 a.m.
 2025-08-25 Virtual and NOL WW
1st twelve-week online course offered by NOVA Online. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus. This is a digital open course. No textbook purchase required. This course uses no-cost textbook materials. Students can opt out on a semester basis of the All Access program, which charges a per-credit fee for textbook materials. For more information and instructions on how to opt out, please visit the All Access page on the NOVA website. Starts August 25.
OER-no cost textbooks
47767 MKT 201-E60L 3
       
0:00 a.m.-0:00 a.m.
 2025-09-22 Virtual and NOL WW
3rd twelve-week NOVA Online Course. NOVA Online courses are 100% online requiring students to have reliable access to a computer and internet service. This class has no scheduled meeting times. Due dates can be found in the syllabus.This is a digital open course. No textbook purchase required. This course uses no-cost textbook materials. Students can opt out on a semester basis of the All Access program, which charges a per-credit fee for textbook materials. For more information and instructions on how to opt out, please visit the All Access page on the NOVA website. Starts September 22
OER-no cost textbooks
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