Introduction to Marketing - MKT 201 at Central Virginia Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Central Virginia Community College

Fall 2024 ➜

Class # Section Credits Day Time Start Location Mode
58647 MKT 201-01WA 3
       
0:00 a.m.-0:00 a.m.
 2024-08-19 Virtual ER
Course replaces MKT 100-Principles of Marketing. Students should log into this Canvas course on the first day of classes. E-mail instructor at WallingK@centralvirginia.edu using your VCCS e-mail account with questions.

Spring 2025 ➜

Class # Section Credits Day Time Start Location Mode
37118 MKT 201-01WD 3
       
0:00 a.m.-0:00 a.m.
 2025-01-13 Virtual ER
Students should log into this Canvas course on the first day of classes. E-mail instructor at WallingK@centralvirginia.edu using your VCCS e-mail account with questions.
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