Introduction to Marketing - MKT 201 at New River Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at New River Community College

Spring 2026 ➜

Live Schedule
Class # Section Credits Day Time Start Location Mode
66258 MKT 201-35 3
       
0:00 a.m.-0:00 a.m.
 2026-01-21 Virtual WW
This course includes an additional fee for the cost of digital textbooks (ebooks) and/or other digital course resources. Go to https://www.nr.edu/access for more information on this additional fee.

Summer 2026 ➜

Live Schedule
Not scheduled

Fall 2026 ➜

Live Schedule
Class # Section Credits Day Time Start Location Mode
76044 MKT 201-35 3
       
0:00 a.m.-0:00 a.m.
 2026-08-24 Virtual WW
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