Introduction to Marketing - MKT 201 at Virginia Highlands Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Virginia Highlands Community College

Spring 2025 ➜

Not scheduled

Summer 2025 ➜

Not scheduled

Fall 2025 ➜

Class # Section Credits Day Time Start Location Mode
56297 MKT 201-40 3
       
0:00 a.m.-0:00 a.m.
 2025-08-25 Virtual Location WW
This distance education course may require the student's identity to be verified for certain assignments. VHCC does not charge any additional fees for the purpose of verifying student identity. If external identity verification services are required or if the student chooses to use such services, the student may be responsible for any and all costs incurred.
56164 MKT 201-50 3
 M     
2:00 p.m.-3:20 p.m.
 2025-08-25 Virginia Highlands Comm Coll HY
**MKT 201 replaces MKT 100
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