Introduction to Marketing - MKT 201 at Germanna Community College


         
 
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MKT 201 - Introduction to Marketing
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.
Lecture 3 hours. Total 3 hours per week.
3 credits

Schedule at Germanna Community College

Spring 2024 ➜

Class # Section Credits Day Time Start Location Mode
23616 MKT 201-CM01 3
   W   
11:00 a.m.-12:20 p.m.
 2024-01-16 Culpeper - DTC HY
NOTE: MKT 201 CM01 will be offered simultaneously at the Daniel Technology Center in Culpeper and the Fredericksburg Area Campus using the interactive video system.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
23617 MKT 201-FM01 3
   W   
11:00 a.m.-12:20 p.m.
 2024-01-16 Fredericksburg Area Campus HY
NOTE: MKT 201 FM01 will be offered simultaneously at the Daniel Technology Center in Culpeper and the Fredericksburg Area Campus using the interactive video system.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
23618 MKT 201-W01 3
       
0:00 a.m.-0:00 a.m.
 2024-01-16 Virtual ER
This section is taught in Canvas and includes online assignments. There are no required face to face Zoom sessions or on-campus meetings.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
23619 MKT 201-W01S 3
 M     
11:00 a.m.-12:20 p.m.
 2024-02-06 VIRTUAL-Real Time ER
This class will meet face to face in an online Zoom session with your instructor and classmates on the specific days and times listed in the class schedule.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
23620 MKT 201-W02 3
       
0:00 a.m.-0:00 a.m.
 2024-02-06 Virtual ER
This section is taught in Canvas and includes online assignments. There are no required face to face Zoom sessions or on-campus meetings.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
23621 MKT 201-W52A 3
       
0:00 a.m.-0:00 a.m.
 2024-02-08 Virtual ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
23622 MKT 201-W54A 3
       
0:00 a.m.-0:00 a.m.
 2024-04-10 Virtual ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.

Summer 2024 ➜

Class # Section Credits Day Time Start Location Mode
30992 MKT 201-W51A 3
       
0:00 a.m.-0:00 a.m.
 2024-05-22 Virtual ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.
30993 MKT 201-W52A 3
       
0:00 a.m.-0:00 a.m.
 2024-06-27 Virtual ER
Note: This class is part of an Accelerated Degree Program and is taught in an asynchronous format. Although this course can be used to fulfill requirements in other programs, the specific course assignments were developed for the Accelerated Degree Programs. This class will be conducted in a rigorous format.
No textbook purchase by student. All materials supplied using Open Educational Resources (OER). Students must have access to Canvas and the internet for this section.

Fall 2024 ➜

Class # Section Credits Day Time Start Location Mode
42798 MKT 201-F01 3
  Tu Th  
12:30 p.m.-1:50 p.m.
 2024-08-22 Fredericksburg Area Campus P
42520 MKT 201-W53A 3
       
0:00 a.m.-0:00 a.m.
 2024-10-21 Virtual ER
42521 MKT 201-W54A 3
       
0:00 a.m.-0:00 a.m.
 2024-11-11 Virtual ER
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